Green Technology Myths

If the cooling industry were an automobile, most of the world would still be driving Henry Ford’s original Model T. Air conditioning is one area of the marketplace where time has essentially stood still for the last 100 years. Though more efficient, innovative models have entered the market since Willis Carrier’s first air conditioner was introduced in 1911, the masses continue to gravitate toward traditional models that use evaporators, compressors, and condensers to remove heat from the conditioned air.

Innovative technology like Coolerado’s indirect evaporative cooling process offers night-and-day benefits over traditional cooling methods. (Imagine an antiquated Model T sitting on the showroom floor next to a shiny, fuel-efficient, high-performance vehicle.) And yet, many are reluctant to switch to an air conditioner that uses up to 97% percent less energy, improves air quality, doesn’t use chemical refrigerants, and cools like nobody’s business.

The big question is: why?

The answer to this question is complex. In the next few weeks, our blog will focus on some of the myths, barriers, and misperceptions surrounding green technology and how these obstacles may be keeping you from driving the world’s best air conditioner off the lot.

Myth #1: Using coal is smarter than using water

When we first introduced our energy efficient air conditioner in 2004, Colorado was in the throes of a drought. Eight years later, not much has changed.

Introducing a product like ours that uses water as its primary resource for cooling can be a tough sell for some people, especially as the value we place on this precious resource continues to increase. But, there’s more to this story than meets the eye.

In reality, our products actually use less water than traditional cooling methods. That’s because we use significantly less energy from power plants, which require water to create electricity. See our net-water neutral page. What’s more, our process comes without the long rap sheet of environmental side effects that are tied to mining, processing, and using coal. Unlike the large amounts of water that are used to mine and process coal, the water we use in our cooling process is passed “unharmed” and uncontaminated downstream, where it can be used again.

If you’re looking for a greener, more efficient way to cool things down—one that’s net-water neutral and less damaging to our environment than traditional air conditioners that use more energy powered by coal—take a look at what Coolerado has to offer.

It’s time to trade in your 100-year-old model for something better!